Sustainability Resource Center
As we tread a path toward a more sustainable future, we understand that knowledge is the guiding light, and this Center will serve as the gateway to a world of insights and innovations.
Below, you'll discover the most recent sustainability resources from various ATTA channels, chosen to follow three guiding principles:
Educating
Educating the adventure travel community on urgent sustainability matters
Equipping
Equipping individuals and organizations to take action
Empowering
Empowering travelers to contribute to take meaningful sustainable practices
Research
In order to fulfill our mission to educate and professionalize the adventure travel industry, the ATTA actively engages in original research and collaborative research projects with partners. In this section you will find all the resources ATTA has produced around sustainability, all in one place.
Navigating Sustainability: a Guide for Adventure Tour Operators
Membership Sustainability Commitment Series
Explore our 4-part Membership Sustainability Commitment series, designed to empower your journey towards sustainability with essential insights, practical tools, and real-life case studies tailored for adventure travel businesses.
Sustainability Implementation, Now What? Understanding what to do with Pledges, Guidelines, and Certifications
Explore key frameworks, certifications, and actionable steps to align with industry standards.
Sustainability Certification Programs for Tour Operators: A Global Overview
This document provides a comprehensive introduction to sustainability certifications available for tour operators worldwide, including global, regional, and national options.
Sustainability Certifications for Tour Operators: How to Decide the Best for your Company
This guide outlines key factors for selecting the most suitable sustainability certification, guiding businesses through standards, criteria, and certification processes.
Sustainability Certifications for Tour Operators: Case Studies
This final chapter presents real-world examples from certified tour operators, highlighting challenges, successes, and the tangible benefits of sustainability certifications.
Webinars
ATTA's On-Demand Library presents a compilation of video content focused on sustainability, offering you the flexibility to access it according to your schedule. This library gathers selected recordings from ATTA event speakers, live sessions, webinars, and destination showcases that encompass the latest issues around sustainability.
Toolkits & Guidelines
Here is where our pragmatic approach comes to life: Through a set of tools, guidelines, and procedures, the ATTA and our Partners in Sustainability endeavor to ease the walk toward more sustainable practices.
Courses
The Adventure Travel Trade Association helps adventure travel businesses access business sustainability training resources on online courses led by subject matter experts. With training experience in dozens of countries through our Adventure Pro and AdventureEDU formats, we thrive when businesses in our community of travel companies thrive.
Developing Self-Guided Tours
This course features three different paths dedicated to sustainability matters, specifically:
Adventure Travel Guide Training
This course features a path dedicated to sustainability matters, specifically:
Why ATTA?
Since 1990, the ATTA has been deeply committed to advancing sustainability within the realm of adventure travel. We strongly believe that responsible and sustainable tourism can create a positive change in communities and economies. We know that sustainability is not an option, it's a requirement, and that’s why we have made its principles our key pillars. We are conscious that striving toward sustainability can be complex and overwhelming at times, but we are here to join forces and enable our community to adopt the pragmatic approach the ATTA believes to be most effective.
Guided by the principle of “Walk the Talk,” ATTA has pledged to be a torchbearer for the community. Through leading by example, we aim to inspire and encourage others to follow suit.
Tomorrow’s Air
Scientists agree that we need emissions reductions of 30 gigatons a year and carbon dioxide removal in the range of 5 - 30 gigatons per year by 2050. Tomorrow’s Air, the flagship climate initiative of the ATTA, is an industry-first collective dedicated to educating, inspiring and mobilizing people to travel climate conscious, reduce travel’s carbon dioxide emissions and clean up carbon dioxide from the atmosphere. Every payment received supports climate focused travel education and funds the scale up of cutting-edge technologies that help reduce carbon dioxide emissions through sustainable aviation fuel and carbon dioxide removal with permanent storage. There were 900 million travelers in 2022; with millions more on the horizon, there’s no doubt that travel represents a potentially massive force for climate. Imagine the impact we could have if we all came together to help ramp up these necessary innovations alongside nature conservation and emissions reductions.
Learn More
The Adventure Travel Trade Association and the Tomorrow’s Air brand are proud to be a member of 1% for the Planet.
As the flagship climate initiative of the ATTA Tomorrow’s Air is dedicated to climate-conscious travel education and supporting necessary climate solutions such as carbon removal technologies and sustainable aviation fuel. Our resources can help your business and your guests understand how to move forward, and how to be a model for peer organizations.
Partners in Sustainability
The Adventure Travel Trade Association is proud to share our walk toward a more sustainable future with these Sustainable Partners.
Partners
Sustainable Providers
Discover a selection of companies ready to assist members of the ATTA in the development and execution of sustainability initiatives.