Since 1990, the ATTA has been deeply committed to advancing sustainability within the realm of adventure travel. We strongly believe that responsible and sustainable tourism can create a positive change in communities and economies. We know that sustainability is not an option, it's a requirement, and that’s why we have made its principles our key pillars. We are conscious that striving toward sustainability can be complex and overwhelming at times, but we are here to join forces and enable our community to adopt the pragmatic approach the ATTA believes to be most effective.
Guided by the principle of “Walk the Talk,” ATTA has pledged to be a torchbearer for the community. Through leading by example, we aim to inspire and encourage others to follow suit.